Tools To Monitor Your Social Media Hashtag
Those who are starting a business campaign on the social media must use the hashtag to attract the relevant audience. Hashtags play an important role in attracting the audience on the social media platform. After using the hashtag you must be able to track its performance which can be done with the help of few simple tools. Hashtags are the best option to get yourself exposed on the social media and people can find your post related to your brand. It is important to monitor your hashtag to know how it is performing in attracting the audience. If you are not able to monitor your hashtag manually, there are special tools that can help to do them successfully. Selecting one of these tools can support the brands to monitor your hashtags and run a successful campaign.
1. RebelMouse- This is an interesting tool for those want to run a campaign on two social platforms. It can be used to get conversations based on the hashtag on the social media network. You can easily include this tool in your website as it available with CSS capabilities and unique designs.
2. Talkwalker- It is a very unique monitoring tool for your hashtag as it helps to analyze and enter into a conversation based on the hashtag. This tool offers data based on gender, geography and sentiments about the hashtags. You can also get the data based on the competitor’s hashtags. It is also easy for the users to filter the data and analyze it before exporting it in a Word, Excel and more.
3. Tagboard- This tool can help to collect various things such as images, posts and texts related to your hashtag. Once you find the relevant conversation on Twitter or other social media network, the tool will make it a user-friendly line that can help to interact with your results.
4. RiteTag- It can be used as a special tool to optimizes the updates on Twitter, Facebook and other similar networks using the most relevant hashtags for the post and analyze it in such way that you will be able to have a list of hashtags. This tool is available with an extension that can be included in the browser which will help to schedule your updates along with optimized hashtags.
5. Bundle Post- This is a content management tool that can help to organize and schedule posts for your hashtag campaigns. It is an important tool to be used along with various other applications such as HootSuite, Buffer, etc. There is also a special feature included in this tool that helps to find keywords in the post and replace them with hashtags.
6. Tweet Binder- It is a special tool for Twitter users to monitor the conversation related to your hashtag. You can just select the hashtag to get in-depth analysis of conversations, images, links and even tweets related to the hashtag. Next you can try to categorize them by influencers and contributors.
Analyzing Your Activities On Social Media
Social media is an important tool for most of the people and brands to get exposure. It is important to maintain regular activities on the social media to make use of it effectively. You must manage your social activities to in the right way to make your strategy work perfectly. Now many people like to use Twitter to promote their products and even individuals use this social media channel to expose themselves. Twitter has been an important platform that is used by most of the people. The following is a simple way that can help to manage your social media activities. Twitter doesn’t offer any special insights, but some of the special tools that are available to achieve the result. The following three tools for Twitter users can be used to develop a strategic relationship with the influencers and optimize the updates for sending the tweets based on your followers presence on the social media platform.
1. TweetReach- This tool helps to find influencers to get more exposure. You can also see previous 50 tweets with this tool that is really good for reporting. There is a contributors section that will display the users reached you during the previous 50 tweet period. You can just select these for including them in your Twitter as well as and monitor them with the help of TweetDeck. You can easily reengage with all these users on daily basis and there are more chances of getting engaged when your list increases with more users.
2. Buffer- It is used to sort the tweets or posts based on the engagement received. You can easily go through the top-performing tweets with this tool and even reach all the activities you have missed. In your tweets try to look for important things such as the content of your tweet, tweet structure and its elements. Once you achieve the proper result, try to test them by sending new tweets.
3. Followerwonk- This is a simple tool that is used to know the activity of your followers. It has an option called as Analyze Followers that can help to know the right time post your tweets. To use this, first enter the username change Analyze Users They Follow and try to Analyze Their Followers. You will be able to get the followers activity within few seconds as hourly breakdown. Another way to use this tool after getting the data is with the Buffer schedule.
Analyzing your social activities can help to update your reach to the people on various social media networks including Twitter and more. Just select the above tools to know how your social activities are performing which will help your to achieve the right target. It is possible to get a number of data’s by analyzing your daily activities on social media that can be used to increase your engagement. This is the also best way to increase your reach to the people on the social media channel.
Social media is considered to be the best place to increase your sales. Your sales process can be made simple and also attract most customers on the social media network with the help of special tools. The following are few simple tools that can support your social media channel to improve your sales. At any stage of your business while using the social media platform, one of these tools can be helpful as they can collect information from the users to start an engagement to improve your sales.
1. Nimble- This tool can be used as a relationship manager that can help to generate more audience related to your business. You can also create a bigger network to connect with the people on the social media to act customers. It is important to maintain a good relationship on the social media to develop your business which can be done with the help of this tool. The tool has several important features that include contact management with which you can maintain important contacts in the social media network. Nimble also lets you to engage with contacts from the tool itself and an activity management feature to create appointments with this tool by syncing it with Google. There are also other important features available in this tool like app support and social inbox. You can easily use Nimble with different social media networks such as Twitter, LinkedIn and more.
2. NeedTagger- It is a perfect tool to be used along with Twitter as the search engine. You can search Twitter with this tool and look for conversations related to your business to engage. To use this tool, first setup your account and connect it with the Twitter account for getting it authenticated. NeedTagger can be used to get leads related to your business and an opportunity to provide your services. This tool is available in two different versions such as free and premium. In the free version, you can create only one stream that lets you to see just 20% of results in the search. In order to get 20% of search results, try to use the premium version that can be really effective for your business.
3. Virally- This is a perfect tool if you would like to create a restriction to a particular content on the social media channel. With this tool you can get more information related to the user and connect with them automatically. It is also available in two versions such as Lite which is available for free and it has some restrictions. The second version is known as Business that allows 2 week trial for free and allows the users to try all the functions available in this tool. You can use this tool to get the user information from social media channel and create a complete profile with their email. Virally can be an interesting app if you are using it in the right way with the functions available in it.
Expectations From Twitter In 2017
There is lot of expectations related to social media platforms performance during this year for the marketers. Social media has been trying to help the preferences of various customers as well as marketers. This is really great news for the marketers who are looking to improve their business with the social media platforms during this year.
1. Twitter with humanization- Twitter has been one of the leaders among all the social media channels, but from recent times it has been facing few criticisms. There are also other social media channels that have been attracting the Twitter users and now there s a question among everyone’s mind how Twitter will handle this. Twitter has been embedded with all the least options to maintain its users and marketers are able to recognize the strategies to be used for a perfect marketing process. Hashtags along with content promotion have been the most important part of Twitter strategy all the time and this has been proved even during the last year. Adding human touch to all your content on Twitter helps people to stay connected with the people on this platform.
2. Twitter is important- Even though the decline of users on this platform, Twitter has become an important part of everyone. Twitter has huge number of user base and it is also place to get breaking news and tweets based on popular culture as well as politics. Most of the reports claim that Twitter has a bright future ahead and this year will be the best to be remembered as they have been introducing new features to keep the users attracted.
3. Twitter to change it focus- This is really an important change where Twitter will be changing its course from driving traffic towards creating new connections. They have also included an algorithm which means that the social marketers must change their way of approaching. This doesn’t mean that Twitter will no more be used for driving traffic, but it is getting to be more effective in a way of connecting to people on this platform. The adjustments to be made by the marketers include tweet less with high quality contents and connect with people to start an interaction.
4. Twitter to offer contents- As usual Twitter is the perfect platform to get good contents and improve the users focus on Twitter feed algorithm that would also support the marketers. Twitter allows most of its brands and users to go live using the app even without Periscope which is considered to be a perfect move to attract more audience.
5. Twitter live video- Twitter is also doing its best to show live video on this platform as they have included 360 video and VR options. These two options have been special for Twitter users who have to download Periscope to get this video experience. There are also other social channels that have been offering same kind of options, but Twitter is trying to be unique among them.
Social Marketing By Sharing Your Personality
There are many people who use logo than using their actual photo on the social media profile. But sharing your original photo in the social profile can help in different ways and the most important thing it is possible to personalize your business account to reach to audience in a easier way. There are 4 different ways that can help to include your personality to improve your marketing strategy.
1. Personal story- Most of the people like to hear stories and marketing can be done through this as well. If you are planning to sell a product on the social, marketing is a very important process that can improve your relationship with the customer. But you must select the best story to attract the customers which is really important and it must be interesting to keep the readers attracted. First you need to assess what type of story to be expressed to keep the readers interested and make sure that story is not short. By doing this you can build a good trust with the customer and use it while selling the product at the right time.
2. Create more compelling photos- Visuals play a very big part in the marketing process which helps to show about your true personality. Each photo that is created and shared by you must be similar to your social media personality. Also select the best images for using it in your social media profile as well as blogs which must be almost similar as it will help the people to recognize your brand. There are also many tools that can help to create images in the most unique and attractive way.
3. Match your personality with social content- Make sure your social personality and the blog personality are almost similar. Many people want to see your social as well as blog content and they must not get confused. While creating the content for your social media, try to look for the ways that can add an impact on your brand. Try to decide about the techniques that you want to use various social media platforms the way you can create a good personality to target your audience.
4. Use your personal interests- This is very important as you can earn a trust from the people who see your social profile. It is just like having email list and the people who have subscribed to it due to the trust. You can use newsletters to tell your personal stories and share them with your service. By mixing quality content along with your personal interests can help to connect with people on various social platforms. Also use your personal photos and real stories to attract more people to your social blog. You can easily make your personality as an important part to the online marketing success. Try to create a brand image to earn valuable trust from your audience and make them reach you to avail your service.
UTM Links To Track Social Media Traffic
Google UTM links can be used to know the different between the traffic source received for your content. It is easy to create unique links for your posts using the UTM parameters to make it visible for different viewers. There are few ways to use the UTM in the perfect way to manage your social media traffic. You can also track referrals about various social media platforms such as Twitter, Facebook, LinkedIn, etc with the UTM links. You can also concentrate on different social media networks to make people get engaged with the content by creating it really interesting. If you want to track the entire traffic through the UTM links, try to set up Google Analytics in your website.
1. UTM parameters- Use this tool to create UTM link and include important identifiers to track the campaigns. Those who want to share their contents from blogs on the social media you must include special parameters in the URL. To do this use your blog post URL in Website URL box and enter Twitter or Facebook in the option Campaign Source where you want to share. Once you enter the remaining details in the tool, your URL will be able to get all the traffic you want. You can also get a little unique with UTM links, try to create different URL for all the social media channels which must feature a new name.
2. Collect data- Once you have go your UTM link, it will take some time for Google to collect the data. To see the data in your Google Analytics, just select the option Acquisition and go to Campaigns to select All Campaigns which will display all the names of your UTM links. It is important to track the complete UTM link created by you by copying it in a spreadsheet to maintain it in the same place. If you maintain the entire UTM link in one place, it will be easier to share the content on regular basis. After creating the UTM link, Google will be able to analyze your traffic data and it will make your work easy to know which is the best source that you are getting traffic from.
3. Track traffic- Try to manage your campaigns for including it with the Google Goals and track all the traffic sources to your content. Google Goals can be used to take UTM links a little further as it allows us to track the traffic once the viewer sees the blog post. Most of the marketers usually offer content upgrade within their post. Try to combine UTM links along with Google Goals to create a good value for your new subscriber. Create a simple source that can be used by the subscriber to see your content. With the help of UTM links you can easily track the referrals from various sources for free. UTM links are one of the best methods of social media marketing for businesses.
Attract Your Audience For Good Social Results
Having a good fan following on the social media platform is very important to maintain the popularity and get more leads out of it. But at some stage your audience will start to lose interest in your social media profile if your fail to use attractive content and make them follow your action. This mostly happens in Twitter where your followers will see your profile if it has unique contents or your profile may lose its audience. Here are few things that can help to achieve good results on the social media platform.
1. Attract audience emotionally- This is the best way to reach your audience, but to use the same technique on social marketing can be difficult. Try to share your personal story that must be emotionally touching to your audience and most of the brand use this method for marketing campaigns. You can also apply the same method in your videos that are used for marketing on the social media. The content shared through the social media network will attract all the audience, but you can make them memorable by using your personal experience.
2. Share the importance of your service- Try to share the benefit available by using your service for the social media audience. This will help to improve your engagement on the social media platforms. Twitter is one of the social media that can be used to engage with your audience using the most effective tweets. You must do a research about the things that keeps your audience active and try to use it to keep them engaged. Whenever you share the details about your product, try to explain it on what benefit the audience will be availing your service.
3. Peers to improve your results- The action of peers are known to have direct impact on the decision-making of a brand. One of the best way to do this is by creating a website for your brand and invite the audience to review your product. You can also make them to upload their photos which will help other customers to know how your product is perfect for them.
4. Increase influencers reliability- You must improve your ability to promote your brand with influencers reliability by sharing all the previous experiences about your personal and professional work. If not you can also request a public personality who is popular among the people to support your brand.
5. Increase the demand- You can increase your audiences demand by showing scarcity about your product once it reaches particular group of people. The best way to attract your audience is to make them act by showing insufficient product supply. For example you can promote your product in Twitter with an ad that shows this product will be available only for a day. Your audience will act immediately by thinking that they are going to miss out something special after the mentioned time. To do this first your product must be popular among the social media audience.
Interact With Audience Through Twitter Polls
Twitter polls are the best option to interact with your audience on this social media platform. Most of the brands fail to use Twitter polls in the most effective way, but with simple steps they can achieve more with this feature. When Twitter first introduced this feature it had few restrictions like polls will happen only for 24 hours along with two responses on a single poll for the users. But this restriction was increased to four from Twitter starting from 5 minutes extended till 7 days. Brands have used different ways to promote their service to the audience, but Twitter polls can be one of the best features to make use of. The following are few important things that must be followed by brands to make Twitter polls useful.
1. Branded polls- Some of the brands use Twitter polls on regular basis which is helpful in getting your audience feedback. Conducting branded polls are important on regular basis which can easily help to get more engagement from your audience and tweets made in the poll will enter into people feeds easily that work perfectly. Even those who have already reached their audience without any Twitter polls can adopt it maintain their brand always on top and this would also improve your brand loyalty.
2. Contribute from your audience- This is considered to be the best way for using Twitter as you will be inviting your people to say about your brand. You will be able to get better feedback related to your brand when this is followed. It is possible to get connected with your social audience by asking suggestions from them through Twitter polls. This will also help your audience to know that you are listening to them and valuing their opinions.
3. Host polls through live events- By doing this you will be able to increase the brand value as you are getting into a conversation during a live event. Try to ask the followers questions about the things happening in the live events through polls and enter into the topics that are trending at the moment. Those who are planning to start a poll among their Twitter users will help to know each other and you can make use of this for future communications also.
4. Do a research about your products- Twitter polls can be the perfect choice for brands who want to know what other think about their products. You will have a good sense about your audience and what they are looking for which can be the most valuable feedback to improve your service.
5. Twitter polls related to a topic- According to Twitter, polls based on topic related to your brand can make your audience think about your services and this will make them to connect with the brand easily. Prepare a topic which must features the questions related to your audience like their plans for holidays which would make them to consider of joining your polls for better options.
Start Your Business Through Social Media
Social media is becoming a very important place for marketing and most of the brands prefer it. But many don’t have exact idea about finding success to their business on the social media platform. There are special ways to start your business on the social media platform.
1. Plan your objectives- Always make your plan before using social media for your business purpose. Make the plan useful as it should inform the activities related to your business. You plan for social media must include the goal that you have in your business must be used for the social media platform also. Try to prepare a role for your business which must help the people to interact with your through online. The social media can be used to create an impression on your customers with various ways. You can just add images relevant to your business and even run campaigns to make your customer understand about your brand. Make a list of your audience related to geographical are, key interests and more which will be useful while creating a campaign on the social media platform.
2. Look for social media platform- Now you must look through all the social media platforms to know which one can bring more customers to your business. There is no need to hurry while choosing the social media network to improve your business. Most of the people will create accounts all the social media networks, but they will fail to recognize the best one suitable for their business. Use the keywords which is most used in your business to search on the social media network. You will be able to know what people are thinking and discussing about your products. All the social media platform is different from one another, so you must go through all of them to understand it better. Twitter is one of the most popular social media to get real-time updates which is mostly used by many businesses.
3. Using social media tool- Select the best suitable tool for your business that can make your work much easier and even earn more with your social media network. The social media works in real-time that can be accessed from anywhere and the social media tool can be used even in your mobile to make other know the status about your brand. Try to select the management tool that is relevant to your business and it will help you to get more leads as well.
4. Monitoring your social media- This is a very important step as it can help in achieving your business goals. Look out your followers to know how get engaged with your brand even the number of followers are less. Go through the interactions made by people on the social media platform about your brand before getting engaged with them. Also search for hashtags and trends that surround your topic which can be the perfect choice for the development of a business.
Twitter Features To Increase Business Presence
A business requires a platform to develop and Twitter is one of the important tool that can increase the online presence of any business. Twitter can help to have real time conversation with the clients as well as engagements to find the right target for your business. Even though most of the business people use Twitter to make their presence visible with the help of features available on this social media platform, some of the simple features are avoided. By following all these options it is possible for the brands to attract their audience and maintain their presence separately on this social media platform.
1. Featured tweets- This is the best option to establish trust without using any media. Try to select the tweets that need to be featured along with the tweets that need to be shared with links. Featured tweets can be used without any media and it is completely different from the gallery.
2. Twitter lists- This options features a list of Twitter users that can be adjusted as per your timelines. Twitter lists will help to adjust the people followed by you and it can also create your own Twitter following to improve the social media relationship. There are two ways in which you can create the Twitter lists such as private and public. Try to organize the brands that you want to follow and unfollow in this list.
3. Twitter events- To use this option go to Twitter Analytics Dashboard and select the option Events. Now you will see the trending topics, impressions and demographics related to the conversation. It is possible to create ads to target the users with the help of dashboard. The ads can be created by selecting the option create new campaign to see the number of pre-loaded audience. Just enter into the conversation and discuss related to a special event.
4. Twitter collections- This is also another option to curate your content that can be shared along with the followers. This method helps you to curate only the individual tweets and not from the particular accounts. It also helps to highlight a particular tweet that can be seen on the clean list. You can also embed the collections with the URL that is easily sharable.
5. Photo collages- In Twitter users are allowed to post 4 images, but you have to organize them as per your wish before using them on the post. You cannot include the images individually like it is done in other social media platforms and at the 4 images have to be uploaded at the same time, so try to organize it properly.
6. Gallery- All the Twitter users can create their own gallery with the help of Twitter dashboard that can be found on top of the profile. The tweets that are mentioned and which are sent out can be selected in this tool. Just use the tweets available to in your profile to create the gallery.